Attracting Crypto Users to Your iGaming Website: The Best Marketing Practices

The rise of cryptocurrencies has brought about significant changes in various industries, and one sector that has particularly embraced this digital revolution is iGaming. With a growing number of crypto users worldwide, it has become crucial for iGaming businesses to adopt effective marketing strategies to attract these users to their websites. In this article, we will explore the best marketing practices to attract crypto users to your iGaming platform.

Understanding Crypto Users

Demographics

Crypto users represent a diverse group, but certain demographic patterns emerge. Over 50% of crypto users are aged under 34, indicating a younger user base. Additionally, the majority of crypto users are male, with approximately 54% of cryptocurrency retail investors being male. It’s important to keep these demographic characteristics in mind when developing marketing strategies and creating content.

Occupation

Crypto users are often employed in sectors such as software, finance, electronics, and IT. These industries have been early adopters of cryptocurrencies, with professionals in these fields actively engaging in transactions and investments. Understanding the occupational profile of crypto users allows you to tailor your marketing efforts and messaging to resonate with their interests and needs.

Geography

Cryptocurrency adoption is global, but certain countries have shown higher levels of crypto usage. Countries with unstable national currencies, such as Nigeria, Turkey, Indonesia, Brazil, and India, have emerged as front runners in terms of crypto adoption. This suggests that individuals in these countries see cryptocurrencies as a means of financial stability and an alternative to their local currencies.

Motivations

Crypto users are drawn to the benefits offered by cryptocurrencies, including:

• Decentralisation.
• Security.
• Privacy.
• Potential for financial gain.

They value the ability to make fast and borderless transactions, bypass traditional banking restrictions, and maintain control over their funds. When targeting crypto users, highlighting these benefits and addressing their motivations can be key in attracting them to your iGaming platform.

Education

Crypto users tend to have varying levels of education. While the median education level among crypto consumers is equivalent to a high school degree, over a quarter of users hold a university degree. This indicates that crypto users are generally well-educated and have a certain level of technical literacy, which can influence the type of content and messaging that resonates with them.

The Correlation Between Crypto and iGaming

The correlation between crypto and iGaming has become increasingly evident, with the iGaming industry emerging as a significant adopter of cryptocurrencies. Here are some key points highlighting the connection between these two sectors:

Fast and Borderless Transactions: One of the main reasons for the strong correlation between crypto and iGaming is the ability of cryptocurrencies to facilitate swift and borderless transactions. Crypto payments provide users with a convenient and accessible way to participate in iGaming activities from anywhere in the world. For example, someone living in Latin America can easily bet on a sports game happening in Nigeria using cryptocurrencies, thanks to their global accessibility.

Lower Fees and No Restrictions: iGaming businesses and crypto casinos are incentivized to accept crypto payments due to the reduced costs associated with such transactions. By lowering fees to less than 1% and avoiding pent-up rolling reserves, these businesses can attract more customers who prefer to pay in cryptocurrencies. Moreover, accepting crypto as payment allows them to circumvent many of the banking restrictions that exist in certain regions. In countries where fiat deposits on gambling websites are prohibited, crypto payments provide a viable alternative.

Chargeback-Smashing Potential: iGaming businesses benefit from the chargeback-smashing potential of cryptocurrencies. Chargebacks, which occur when customers dispute a transaction and request a refund from their bank or credit card issuer, can be a significant challenge for online businesses. However, by accepting cryptocurrencies, iGaming platforms can mitigate the risk of chargebacks and provide a more secure payment method for their customers.

Increasing Number of Crypto-Friendly iGaming Platforms: The number of iGaming platforms that accept cryptocurrencies has been steadily increasing. As of 2023, there are already over 4,300 iGaming sites worldwide, and many of them have embraced crypto payments. These platforms recognize the growing demand from crypto users and the benefits that cryptocurrencies offer in terms of transaction speed, security, and accessibility.

Most Effective Marketing Strategies for iGaming Businesses

To attract crypto users to your iGaming website, it is essential to implement effective marketing strategies tailored to this audience. Here are some key practices to consider:

Website Optimization: Ensure that your website provides a user-friendly and convenient checkout process. Highlight the option to pay in crypto prominently, making it the preferred choice for users. Implementing a bonus system that incentivizes players who pay in crypto can also be highly effective.

Communication with Users: Regularly remind users of the crypto payment option on your website through various channels, including your website, blog, and social media platforms. Address common fears and concerns associated with crypto payments and showcase the benefits, such as instant processing, 24/7 accessibility, a wide variety of supported coins, and no borders or limits. Create step-by-step guides and video instructions to demonstrate how simple and fast it is to pay with crypto.

Retention Strategies: Implement retention strategies to engage and retain users. Offer special bonuses, promotions, and contests exclusively for crypto users. Utilize email marketing, pop-ups, and chatbots to re-engage inactive users with targeted messages and incentives.

AI for Content Creation: Leverage the power of artificial intelligence (AI) to create compelling content. AI tools can generate images, landing pages, and texts tailored to your target audience. These tools enable faster content creation, provide more variety, and streamline the approval process.

Marketing Channels: Utilise various marketing channels to attract crypto traffic to your website. In-app ads, placement on streaming and adult websites, affiliate marketing, and influencer marketing can all be effective in reaching crypto users. Collaborate with influencers who have a significant following in the crypto community to promote your iGaming platform.

SEO Optimization: Incorporate crypto-related keywords into your SEO strategy to attract targeted crypto traffic. Utilise SEO tools and marketing providers to optimise your website’s visibility and improve search engine rankings.

Networking and PR: Participate in industry events and conferences to network with potential partners, find influencers and affiliates, and exchange experiences with top gambling providers. These events provide valuable opportunities to strengthen your brand awareness and expand your network within the iGaming industry.

Conclusion

As cryptocurrencies continue to gain popularity, attracting crypto users to your iGaming website has become essential for success in the industry. By understanding the characteristics of crypto users and implementing tailored marketing strategies, iGaming businesses can tap into the growing crypto market and establish a strong presence.

With optimised websites, effective communication, engaging content, and strategic marketing campaigns, you can attract and retain crypto users, driving growth and success for your iGaming platform.